OPEN Research Support

Post doc, Clinical psychologist
Sara Wallhed Finn
Unit for Clinical Alcohol Research, University of Southern Denmark & Global Public Health, Karolinska Institutet, Sweden

Projekt styring
Projekt status    Open
Data indsamlingsdatoer
Start 01.01.2021  
Slut 31.01.2021  

The RESPEKT campaign - does it work? Effects of a mass media campaign to increase treatment seeking and reduce stigma of alcohol dependence

Short summary

Only a minority of all inviduals with alcohol dependence seek treatment. Stigma is one important barrier. More knowledge is needed about interventions that can increase treatment seeking.


Even though alcohol dependence is associated with great harm, it has, compared to other psychiatric disorders, one of the largest gaps between the number of individuals affected and the number of individuals in treatment. Stigma is an important barrier to treatment seeking. Thus there is a need for interventions to increase treatment seeking. The Danish organizations Alkohol & Samfund and Trygfonden have developed a media campaign, "RESPEKT", which has been broadcasted across Denmark since 2015. The campaign is unique from an international perspective and aims to increase treatment seeking. Similar interventions have up until now not been scientifically evaluated.

Description of the cohort

Adults in the general population in Denmark.

Data and biological material